Healthcare Marketing Blogs

Here is an interesting short interview of two nurses who run some of the most influential nurse blogs on the Internet. They are the founders of Emergiblog & Codeblog.



The interesting part of the video for me starts at about 3:30 into the spot. They are asked what should marketers know about reaching out to medical bloggers? I'll paraphrase the answers here:

• Be honest and open about who you are and what you want from them
• Engage in the conversation (dialouges are better than monologues)

In the video they were talking about Pharma marketers specifically, but I think this pertains to all healthcare marketing that seeks to reach out to healthcare professionals in the social media space.

They are also asked about patients using the internet for information. They say they find this to be both good and bad but overall this leads to the opportunity to teach their patients and creates a healthy conversation.